What is a B Corporation?
B Corporations (or B Corps) represent a global movement of companies using business as a force for good. These are businesses that meet the most stringent standards of social and environmental performance, sustainability, public transparency, and legal accountability. B Lab, founded in the USA in 2006, is a non-profit organisation that puts businesses to the test, assessing their overall impact and the benefit these companies have on the environment, community, employees and customers.
In the world of beauty, where fast trends and quick turnovers often overshadow sustainable practices, being a B Corp sets a new standard. It's about making a positive impact, not just on the skin but on society and the environment.